Digital Marketing Lead

I help businesses
grow organically.

8 years of experience across B2B, B2C and eCommerce - blending technical precision with strategic thinking to drive measurable organic growth.

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8+ Years

Experience in digital marketing

B2B, B2C & eCommerce

Sectors covered

In-house & Agency

Environments

About me

Strategic thinking,
technical depth.

With 8+ years across B2B, B2C, and eCommerce, I specialise in SEO and digital marketing strategy - combining technical depth with data-driven thinking to drive measurable organic growth.

I've worked across in-house teams and agency environments, covering content strategy, technical audits, site migrations, and AI-informed reporting that feeds into wider optimisation processes.

Core skills

Content SEOTechnical SEOGEOSite MigrationsSEO StrategyReporting & AnalyticsPPCExperimentation

Currently at

Cambridge Intelligence

Digital Marketing Lead

What I do

✍️

Content SEO

Specialised in keyword and prompt research, content architecture, on-page optimisation, and E-E-A-T. Building topical authority through structured, search-first content strategy.

⚙️

Technical SEO

Deep expertise in crawl efficiency, indexing, site migrations, Core Web Vitals, and structured data. Grounded in how search engines actually process and rank content.

🤖

GEO

Focused on generative engine optimisation: semantic clustering, prompt tracking, and AI-driven content strategy for the evolving search landscape.

📊

SEO Strategy

Experienced in building end-to-end SEO roadmaps, organic forecasting, and multi-source reporting. Translating search data into clear, evidence-based decisions.

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